Social Media
Strategic campaigns for water security, climate change, and WASH programs
Water Security Campaign
- A multi-channel campaign for Instagram and Facebook
- Goal: showcasing an innovative charity: water-funded water security program in Madagascar
- My role: strategic planning (goal setting, audience mapping, key messaging), copy, and creative
Result: This campaign led to strong donor engagement and new funding streams
Climate Change Campaign
- A TikTok and Instagram campaign highlighting a climate change journalist fellowship covering the El Nino-induced drought in Southern Africa
- A two week mixed medium news media and social media campaign drawing attention to the drought in Southern Africa
- Creative, copy, narration, and scheduling
Result: This campaign led to increased focus and funding for drought response in Zambia and other Southern Africa countries.
Water, Sanitation & Hygiene (WASH) Campaign
- A multi-channel campaign for social (Facebook and Instagram) and print (policy briefs and presentations)
- Goal: Highlighting WASH program for cholera prevention for donor engagement and policy advocacy
- My role: strategic planning (goal setting, audience mapping, key messaging), content gathering, copy, and creative
Result: This campaign highlighted a WASH program in Zimbabwe and led to new funding streams as well as government and private sector engagement.